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On Page SEO: A Complete Guide to On-Site Optimization

May 10, 2023/inSearch Engine Optimzation/Admin

On page SEO is essential for search engine optimization (SEO) because it assists Google in determining the purpose of each portion of the content on your website. The better Google understands your content, the higher it ranks in search results, resulting in more organic search traffic, conversions, and net income. Even, if done correctly, on-page SEO enhances user experience.

In this guide, I’ll discuss the most important page-specific optimization best practices to implement and why they’re so important to your overall SEO strategy.

What is On-page SEO?

On-page SEO (or on-site SEO) is the process of optimizing web pages in search engines so that they rank higher for specific keywords, resulting in more organic traffic. It entails matching page-level elements such as headings, title tags, and content to a particular set of keywords.

Why is On-page SEO important?

SEO is extremely important. Google’s search algorithm is constantly evolving. It took 800,000 experiments and revised its search algorithm over 5,000 times in 2021.

Even though, despite constant improvements, it is not perfect. Google still needs support in comprehending new content. This is where on-page search engine optimization (SEO) can help.

Fortunately, an on-page SEO strategy isn’t as difficult as some people claim. The truth is that there are only a few ranking factors to be concerned about. Instead of over-optimizing content for bots, your main priority should be to deliver a top-notch user experience.

Which On-page SEO ranking factors should I focus on?

On-page SEO includes a variety of on-page ranking factors. You want to optimize all of these variables. Taking the time to optimize each of these factors will boost your search engine rankings and make your website more popular and difficult to beat.

You should concentrate on the following on-page optimization factors:

Title tag
URL
Keywords
Meta Description
Heading tags
Alternate tags
Content Speed
Internal Image Linking
Mobile-friendliness

Tips to improve On-page SEO

1. Use original images :

Do not use stock images in your content. Well, Those stock images may be harming your SEO. On the other hand, they also had an impact on Google rankings.

2. Internal linking :

Internal linking is extremely important for SEO. When you want to link high-authority pages on your site to pages that need to be promoted. Use keyword-rich anchor text whenever possible.

3. Create Comprehensive Content :

Google wants to provide its users with content that provides them with EVERYTHING they need on a single page.

In other words, extensive content.

Furthermore, if your post covers the entire topic, it has a better chance of ranking.
And one of the most straightforward ways to ensure that Google considers your content to be complete?

Keywords that are related.

LSI keywords are synonyms used by Google to determine the relevance of a page.

4. Improve Your Page Speed :

Google has publicly stated that page load time is an SEO ranking signal (and they recently made PageSpeed even MORE important).

5. Image Optimization :

Every image on your website should have a descriptive filename and alt text.

This guides Google (and visually impaired users) in understanding what each image depicts.

And, if it makes sense, create one image that is optimized for your target keyword. As a result, use a filename that contains your target keyword. Put the same keyword in the alt tags for your images as well.

Another reason to optimize your images for SEO is that it provides search engines with detailed information about your page, which might help it rank higher.